Teaching

FILM240X Media + PopCulture

September 2012
1,100 seats (700 offline, 400 online)
Website: http://FILM240X.com

Course Topics
1. Introduction to Mass Comm
2. Television
3. Advertising & PR, Integrated Communications
4. News & Journalism
5. Magazines & Books
6. Digital Culture & Gaming
7. Movies
8. Music

FILM436 eBranding

January 2012
20 seats
Website

Course Topics (from 2011)
1. Impression Management
2. Social Recruiting, Employer Branding
3. WOM and UGM on the Social Web
4. PR, Integrated Communications
5. Celebrity eBranding
6. Creative Industries Online
7. Social Media for Social Good
8. Socializing News Brands

FILM110 Q4 Media and Culture

February 2012
425 seats
Link to 2011 podcasts on iTunesU
Website

Course Topics
1. Media Convergence
2. Social Screens
3. eMarketing and PR/integrated media and communications
4. Digital Publishing
5. Mobilities
6. Digital Literacies

FILM260 Digital Media Culture Theory & Trends

May 2012
300 seats (online course)
Website

Course Topics
1. Digital Literacy
2. Social Friendship
3. Mobile Consumer Technologies
4. Virality and WOM Online
5. eReputation and Impression Management
6. Mobilities