Teaching

FILM240X Media + PopCulture

September 2011
1,100 seats (700 offline, 400 online)
http://FILM240X.com

Course Topics (in no particular order)
1. Introduction to Mass Comm
2. Television
3. Advertising & PR, Integrated Communications
4. News & Journalism
5. Magazines & Books
6. Digital Culture & Gaming
7. Movies
8. Music

FILM436 eBranding

January 2012
20 seats (course is full)
Website from last year’s course

Course Topics (from 2011)
1. Impression Management
2. Social Recruiting, Employer Branding
3. WOM and UGM on the Social Web
4. PR, Integrated Communications
5. Celebrity eBranding
6. Creative Industries Online
7. Social Media for Social Good
8. Socializing News Brands

FILM110 Q4 Media and Culture

February 2012
425 seats
Link to 2011 podcasts on iTunesU

Course Topics (from 2011)
1. Media Convergence
2. Multichannel Media Use
3. Advertising on the Social Web
4. eMarketing and PR/integrated media and communications
5. Gaming
6. Mobilities

FILM315 Digital Media Theory

May 2012
200 seats (online course)
Link to 2011 iTunesU podcast
Link to 2011 Website

Course Topics (from 2011)
1. Digital Literacy
2. Social Friendship
3. Mobile Consumer Technologies
4. Virality and WOM Online
5. eReputation and Impression Management
6. Mobilities

Upcoming Presentations

Connecting with Candidates Online: Social Recruiting Strategies for Human Resources. Queen's School of Business, Executive Development Centre. November 30, Kingston ON.

Social Media for Non-Profits. This event is hosted by the Kingston United Way and will take place on January 26th, 2012.

HR 2.0 Embracing Social Media and Mobile Technology in the Workplace, Human Resources Professionals Association, Halton Chapter. Oakville. April 10th, 2012 - 6:30 p.m. to 9:00 p.m.

Social Media and Digital Marketing Hungry! Part of the Corporate State Canada Women's CEO and Senior Management Summit, May 1st, 2012 at the Four Seasons Hotel in Vancouver.

Looking Ahead: The Impact of Social Media on Higher Ed.
Keynote presentation at the Manitoba Association for Distributed Learning and Training Conference, Friday, May 4, 2012.

Latest Podcasts

This episode considers the trend of juggling screens. From HDTV to handheld video, and now tablets adding to the mobile media ecosystem, multiscreen viewership is the new norm.
6 minutes

This episode considers trends in digital giving and online charity, mobile fund-raising, cause marketing and social media for social good. Which modes of digital giving resonate most strongly with Gen Y, and why? Is there any difference between cause marketing and direct donations in terms of the “feel good” factor?
7 minutes

Who owns status updates and photos posted to Facebook or SMS sent via Google Voice? This episode considers the links between data portability, privacy, and personal impression management online.
5 minutes

This episode considers the trend wherein brands become publishers, creating and distributing owned digital creative content online. Guess which brands are early adopters of this trend? Luxury automakers and fashion designers are first out of the gate when it comes to smartphone apps and tablet magazines.
5 minutes

New Courses for 2012

FILM436 eBranding. Course topics include: Impression Management, Employer Branding, PR & Integrated Communications, Celebrity eBranding, Creative Industries Online, Social Media for Social Good, and Socializing News Brands. Course starts in January 2012, 11 weeks, 4th year standing in Film & Media required. 20 seats.

FILM240 Media & Popular Culture. Course topics include: Advertising, PR, Magazines, Books, Movies, Music, TV, Gaming, Journalism, Digital Culture. Starts in September 2012, 11 weeks, no pre-reqs. 400 eSeats + 700 traditional seats.

FILM260 Digital Media. Course topics include: Mobilities, Virality, eReputation Management, eLiteracies, Digital Activism. Online course starts in May 2012, 6 weeks, no pre-reqs. 300 eSeats.

FILM110 Q4 Media and Culture. Course topics include: Advertising, Television, Digital Media, Social Friendship, News Online, Magazines, Gaming. Course section starts in February 2012, 6 weeks. 425 seats.

Returning in 2013:

FILM302: Fairy Tale Film. Course topics include: Folklore/Fantasy/Fairy Tale films, Adaptation, Monstrocity, Disney-fication, Special FX, Animation, Moral Panic, Cautionary Tales, Grotesqueries. Course begins in January 2013, 11 weeks. 35 seats.