Mobile Text Marketing

If texting is so much a part of everyday communication patterns, does it follow that users will take mobile text marketing in stride? Well…is there fast food involved?

morselized content for the mobile web

What kind of content fits nicely on mobile platforms? Morsels!

connecting across platforms

Best practices when stretching content and communities across social media channels.

marketing to millennial moms

The digital native cohort is now raising the iGeneration. This ePaper describes how to market to millennial moms using social media tools.

electronic hearth retrofit

Back in the day, a family might have gathered around the electronic hearth that was TV, today it’s all about connected cocooning.