Sidneyeve Matrix is a Queen’s National Scholar and Associate Professor of Media and Film. She teaches courses in digital communications, culture, creativity, and commerce at Queen’s University in Canada.

Sidneyeve has served on the editorial advisory boards of, or as a reviewer for The Journal of Professional Communications, The International Journal of Interactive Multimedia, The Journal of Pedagogical Development, The Canadian Journal of Popular Culture, Open Education Europa eLearning Papers, TheJournal of Computing in Higher Education, and Marketing Magazine.

Her research on popular media, film, television, e-learning, and digital culture trends is published in journals such as Animation, Topia, Jeunesse: Young People, Texts, Cultures, Issues and Trends in Educational Technology, Storytelling: A Critical Journal of Popular Narrative, Open Education Europa: eLearning Papers, OASE Architectural Journal, EDUCAUSE Review, and Critical Survey.

Sample publications:

  • The Netflix Effect: Teens, Binge Watching, and On-Demand Digital Media Trends. Jeunesse: Young People, Texts, 2014. Cultures. Abstract Online.
  • The Chronopolitical Order of Things: Technologies of the Quantified Self in Andrew Niccol’s In Time and Michael Anderson’s Logan’s Run. Critical Survey. 2013. Abstract Online.
  • Inspired by Pinterest: Teaching Visual Digital Literacy with a Creative Postcard Assignment. eLearning Papers. 2014. Online or PDF.
  • Teaching with Infographics: Practicing New Digital Competencies and Visual Literacies. Journal of Pedagogic Development. 2014. Online or PDF


Sidneyeve’s courses at Queen’s University are 100% accessible online, and open to part-time and visiting online students, and with credits that are transferrable to other university and college programs. Prerequisites can be waived for suitably qualified students — get in touch.

Fall term: FILM240: Media and Popular Culture (September start, 12 weeks)

Winter term: FILM340: Advertising and Integrated Brand Promotion (January start, 12 weeks)

Spring term: FILM260 Digital Culture Trends (May start, 6 weeks condensed)

Summer term: FILM140 Design Thinking (July start, 6 weeks condensed)

An Educator in Residence at The Centre for Teaching and Learning at Queen’s, Sidneyeve is the recipient of the OUSA Award for Excellence in Teaching at Queen’s University by the Alma Mater Society and the Ontario Undergraduate Student Alliance. Her educational technology initiatives and research have been featured in University Affairs Magazine, Macleans Magazine, Yahoo!,,, The Toronto Star, The Globe and Mail, and elsewhere.

Sample Media Mentions:

news clip

Mobile Learning in Higher Ed, CTV News (above)

Periscope and the mobile live streaming trend, CBC Radio [podcast]

Changes to Canadians’ viewing habits has got telecom companies streaming, in the Huffington Post, Huffington Post

Snapchat’s first paid ad, a horror movie trailer, terrifies users, CBC Radio


As a professional speaker Sidneyeve is often invited to address higher ed organizations, run professional development workshops, and consult for companies seeking strategies to engage young people via social/mobile platforms to meet educational, marketing, or human relations objectives. Past clients include: Toronto Star, Queen’s University, Queen’s School of Business, Union Gas, Harlequin Enterprises, Rogers Media, University of Delaware, Empire Life, University of Ontario Institute of Technology, District School Board of Niagara, The Canadian Marketing Association, The Canadian Defense Academy, University of Guelph Humber, Stephen Thomas Ltd., Rutgers University, Talent Egg, Metro News, Human Relations Professionals Association, Macmillan Media, The University of Victoria, Canadian Association of University Business Officers, Canadian Association of Professional Fundraisers, Canadian Child Health Clinician Scientist Training Program, Rogers Media, and The Canadian Radio-television and Telecommunications Commission.