Sidneyeve Matrix is Queen’s National Scholar and Associate Professor in the Department of Media and Film at Queen’s University. She teaches courses in mass communications, marketing, digital and social media for undergrads, and in the Queen’s School of Business Executive Development Centre and for Rutgers University Center for Management Development.
She is an Educator in Residence at The Centre for Teaching and Learning at Queen’s, and the recipient of the OUSA Award for Excellence in Teaching at Queen’s University, by the Alma Mater Society and the Ontario Undergraduate Student Alliance.
She is an Associate Editor (social media) of The Journal of Professional Communications and on the editorial boards of The International Journal of Interactive Multimedia and The Canadian Journal of Popular Culture.
Sidneyeve also works as a social media developer helping brands increase their digital IQ, at MatrixMediaFX. She sits on Marketing magazine’s Editorial Advisory Board. She is a regular digital trends analyst for national media outlets, including CBC, Bell Media, Rogers Media, Postmedia, Canadian Press, and Sun Media. Her educational technology initiatives and research have been featured in University Affairs Magazine, Macleans Magazine, Yahoo!, MSN.ca, Canada.com, The Toronto Star, The Globe and Mail, and elsewhere.