Sidneyeve Matrix is Queen’s National Scholar and Associate Professor of Media at Queen’s University in Canada. She teaches courses in digital communications, culture, and commerce and for the Queen’s School of Business Executive Education Program.

An Educator in Residence at The Centre for Teaching and Learning at Queen’s, Sidneyeve is the recipient of the OUSA Award for Excellence in Teaching at Queen’s University, by the Alma Mater Society and the Ontario Undergraduate Student Alliance. Her educational technology initiatives and research have been featured in University Affairs Magazine, Macleans Magazine, Yahoo!,,, The Toronto Star, The Globe and Mail, and elsewhere.

She has served on the editorial advisory boards of The Journal of Professional Communications, The International Journal of Interactive Multimedia, The Journal of Pedagogical Development, The Canadian Journal of Popular Culture, and Marketing Magazine.

Sidneyeve is called on to be a regular digital trends analyst for national media outlets.  Click here for recent media mentions.

News clip on mobile learning:

news clip

As a professional speaker and consultant, Sidneyeve is often invited to address higher ed organizations, run professional development workshops, and consult for companies seeking strategies to engage young people via social/mobile platforms to meet educational, marketing, or human relations objectives. Past clients include: Toronto Star, Queen’s University, Queen’s School of Business, Union Gas, Harlequin Enterprises, Rogers Media, University of Delaware, Empire Life, Canadian Defense Academy, University of Guelph Humber, Rutgers University, Metro News, Human Relations Professionals Association, Canadian Association of University Business Officers, Association of Professional Fundraisers, Macmillan Publishers, Rogers Media, and the CRTC.